Phone: 255255


Last updated June 06, 2022

We are committed to preserving and respecting the privacy of your personal data at UK Ltd (‘yeadeals’). This privacy notice describes how yeadeals collects, uses, transfers, and discloses your personal information. It applies to information gathered whether you visit our websites, use our iOS and Android apps, communicate with us by social media, email, or phone, or participate in one of our competitions or events. It also applies if someone has nominated you or purchased an e-gift card on your behalf using our “refer a friend” feature. It includes the following topics:


  • The personal data we collect
  • How we collect your data
  • How we use your data
  • Marketing preferences, adverts, and cookies
  • Links to other websites and third parties
  • How we share your data
    Your rights
  • Changes to this privacy notice
  • How to contact us


Who Is Yeadeals?

Yeadeals is a well-known online clothes retailer. We create, source, advertise, and sell apparel, shoes, accessories, and beauty items primarily for 16–30-year-olds in the United Kingdom, but we will soon expand to practically every country on the planet.

In this privacy notice, UK Ltd, also known as “yeadeals,” “we,” “us,” and “our,” is the controller and responsible for your personal data acquired through the website (the “website”) and the yeadeals app (the “app”).

Details of our Data Protection Officer (DPO), who is in charge of supervising questions about this privacy notice, as well as our contact information, may be found in the “How to Contact Us” section at the bottom of this notice.


Our Commitment?

We take the security of your personal data very seriously, and we will process it in a fair, lawful, and transparent manner. This privacy notice explains what personal information we gather about you and how we use it.


We will only collect and use your personal data to:


  • fulfil your order(s)
  • fulfil orders placed on your behalf (e.g., e-gift card orders)
  • communicate with you in response to a “refer a friend” nomination
  • keep you up to date on the latest offers and trends
  • provide you with a better shopping experience
  • assist us in making our marketing more relevant to you and your interests
  • improve our services
    meet our legal responsibilities


How We Keep Your Data Safe and Secure?

We have put in place necessary organisational controls and security measures to prevent your data from being lost, misused, accessed in an unauthorised manner, changed, or disclosed.

Wherever your personal data is involved, the communication between your browser and our website is done through a secure encrypted connection.

We expect any third party that is hired to process your personal data on our behalf to put in place security measures to secure your information and to treat it legally.

We shall notify you and any applicable authority if we are legally compelled to do so in the tragic case of a personal data breach.


The Personal Data We Collect?

Personal data is any information about a person that may be used to identify that person. It excludes anonymized data, which has had the identity and identifying information stripped away.

While our website is intended for a broad audience, we will not knowingly collect or sell information from minors under the age of 13. You are not authorised to use or submit data to the website if you are under the age of thirteen.


Personal data is gathered in the following categories:

  • Personal data comprises first and last names, titles, dates of birth (optional), occupations, personal descriptions, photos, and gender.
  • Email address, billing address, delivery address, location, nationality, phone number, loyalty programme membership number, and social media id are all examples of contact data (if you log in by social media).
  • Financial data includes things like payment card numbers and bank account numbers.
  • Transaction Data includes information such as: details of your purchases and the fulfilment of your orders (such as basket number, order number, subtotal, title, currency, discounts, shipping, number of items, product number, single item price, category, tax, and so on); payments to and from you and details of other products and services you have obtained from us; correspondence or communications with you in relation to your orders; and details of any rewards and bonuses awarded.
  • Technical Data contains facts about the device(s) you use to access our services, your IP address, login data, username and password, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform.
  • Purchases or orders made by you, product and style interests, preferences, comments, and survey replies are all examples of profile data.
  • Usage Data includes details about how and when you use our website/app, how you navigated around it, and what you searched for; website/app performance statistics, traffic, location, weblogs, and other communication data; loyalty programme activities; and details about any other yeadeals products and services you used.
  • Marketing and Public Relations Your preferences in getting marketing from us and our third parties, as well as your communication preferences, are examples of data.
  • Aggregated Data, such as statistical or demographic data, is also collected, used, and shared for any reason. Aggregated Data may be produced from your personal data, but it is not personal data because it does not expose you identify directly or indirectly. We may, for example, aggregate your Usage Data to determine the percentage of people that utilise a certain website feature. However, if we combine or connect Aggregated Data with your personal data in such a way that the combined data may be used to identify you directly or indirectly, we recognise the combined data as personal data and handle it in line with this privacy notice.


How Do We Collect Your Data?

Personal data about you may be collected in the following ways:

  • Direct interactions – you can provide us with your Identity, Contact, Financial, Transaction, Profile, and Marketing and Communications data (as stated above) by filling out forms, inputting information online, or communicating with us by mail, phone, email, telephone, or other means. This includes personal information you submit, such as when you:
  • Register for an account or make a purchase on our website.
  • Create wish lists or sign up for our newsletter, discussion forums, or social networking sites.
  • Take part in a competition.
    Sign up for a Yeadeals loyalty programme.
  • Participate in a market research survey that is completely optional.
    Get in touch with us if you have a question or want to report an issue (by phone, email, social media, or messaging service).
  • Use our website’s “refer a friend” feature; or
  • When you use social media to check in to our website.
  • Automated technologies or interactions – as you engage with our website, we may gather the following categories of data (as defined above) automatically: Technical data about your computer, Usage data about your browsing actions and habits, and Contact data concerning tasks left unfinished on our website, such as unfulfilled orders or abandoned baskets. Cookies, server logs, and other similar technologies are used to gather this information. For further information, please check our Cookie Policy.
  • Third parties – we may obtain personal information about you from a variety of sources, including:
  • Technical data from third parties, such as analytics providers such as Google.
  • Identity and Contact data from another individual when they purchase an e-gift card for you or use the “refer a friend” option on our website; Please check the section headed ‘Marketing preferences, advertisements, and cookies’ for more details.
  • Technical information obtained from affiliate networks via which you reached our site.
  • When you log in to our website using social networking sites, we collect your identity and contact information.
  • Identity and Contact Data from third parties, including organisations (including law enforcement agencies), associations, and groups, who share data for the purposes of fraud prevention and detection and credit risk reduction; and
  • Contact, Financial, and Transaction Data from providers of technical, payment, and delivery services.


How We Use Your Data?
The legal basis for processing your personal data

Information about another person’s identity and contact information obtained when they purchase an e-gift card for you or utilise our “refer a friend” feature. Only when we have a legal basis for doing so will we collect and process your personal data. The legal basis for our acquisition and use of your personal data as a data controller differs based on how and why we gathered it.

We will only gather personal data from you if you have given us your consent or
if we require it to fulfil a deal with you. For example, to receive a payment from you, to fulfil your purchase, or to offer order-related customer service, or
we have a legal duty to collect or disclose personal data from you; or
the processing is in our reasonable interests and is not outweighed by your rights.


Uses of Your Personal Data?

Yeadeals uses your personal information to facilitate a variety of activities. Please be informed that, depending on the specific activity, we may treat your personal data on more than one legal basis. If you require further information regarding the precise legal ground on which we handle your personal data (where more than one ground has been set out), please contact us.

Unless we reasonably believe that we need to use it for another reason that is consistent with the original purpose, we will only use your personal data for the reasons for which it was obtained. If we want to use your personal data for anything unrelated, we’ll let you know and explain the legal basis for doing so. Where needed or authorised by law, we may treat personal data without your consent, in accordance with the foregoing guidelines.

Please contact our Data Protection Officer at [email protected], if you have any queries regarding how Yeadeals uses any of your personal data.


How Long Do We Retain Your Information?

We will only store your personal data for as long as it is required for the purpose(s) for which it was collected and to comply with our legal requirements. On request, we may provide further information about the time periods for which we keep data.


Uses of Yor Data for Marketing and Advertising and Cookies Purpose?

We may send you marketing communications and promotional offers:

  • If you have opened an account with us,
  • purchased goods from us, or registered for a promotion or event, and you have not opted out of receiving that marketing (in accordance with your preferences, as explained below).
  • by email if you have signed up for email newsletters.
  • if you have provided us with your details when you entered a competition and you have consented to receiving such marketing (in accordance with your preferences, as explained below).

We may use your Identity, Contact, Technical, Transactional, Usage, Profile Data, and Marketing and Communications Data to develop a judgement about what you would enjoy or be interested in, and to send you information about products and services that could be of interest to you.

We’ll question you about your choices for receiving marketing messages through email, postal mail, SMS, and other methods.

We may include inserts promoting goods, services, or deals from other third-party firms that you may be interested in with your order from time to time.

We shall acquire your express opt-in consent before sharing your personal data with any third party for marketing purposes in the case of third-party marketing communications.

Your marketing selections will always be in your complete control. If you do not want to receive marketing information from us (or any third party, if applicable) at any time, please contact us at the following address:

You can unsubscribe or ‘opt-out’ by clicking the unsubscribe link in the footer of any marketing email; or
account holders can withdraw their consent by signing in to My Account and modifying their ‘Contact Preferences.’

All opt-out requests will be processed as quickly as possible, however owing to the nature of our IT systems and servers, it may take a few days for any opt-out request to be executed.



Cookies are used on our website to differentiate you from other users and to keep track of your visits. They assist us in providing you with the best possible browsing experience and in making changes to our website. They also assist us and our advertising networks in tailoring advertisements to you and your preferences.

You may configure your browser to refuse all or certain browser cookies, as well as to get notifications when websites set or access cookies. Please be aware that if you disable or refuse cookies, certain portions of our website may become unavailable or stop working correctly.

Please see our Cookie Policy for more information on the cookies we and our third-party suppliers use, as well as the reasons for their usage.


How Do We Use Your Data for Online Advertising?

We utilise internet advertising to keep you informed about our activities and to assist you in finding our items. Based on your Contact, Technical, Usage, and Profile Data, we, like many other organisations, may target Yeadeals banners and adverts to you when you use other websites and applications. We do this by utilising a variety of digital marketing networks and ad exchanges, as well as a variety of advertising technologies such as web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services provided by some websites and social media platforms, such as Facebook’s Custom Audiences Service.


Use of Analytics and Targeted Advertising Tools?

We use a variety of analytics and targeted advertising tools to show you relevant website content on our website and online advertisements on other websites and apps (as described above), deliver relevant content to you in marketing communications (where applicable), and measure the effectiveness of the advertising provided (as described above). To target and optimise our marketing campaigns, marketing tactics, and website content, we employ technologies like Google Analytics to analyse Google’s interest-based advertising data and/or third-party audience data (such as age, marital status, life event, gender, and hobbies). We may also employ third-party platforms to do comparable functions, such as Facebook, Content Square, Adroll, Responsys, Criteo, and Bing, using your Contact, Technical, Usage, and Profile Data.

To opt out of targeted advertising, deactivate ‘cookies’ in your browser settings (see Cookie Policy for more information) or opt out of the applicable third-party Ad Settings. You can, for example, turn off Google Display Advertising Features. You can also use WebChoices, a tool provided by the Digital Advertising Alliance (which includes companies like Google, Responsys, and Facebook), to perform a quick scan of your computer or mobile device, find out which participating companies have enabled customised ads for your browser, and adjust your browser preferences accordingly. When a client consents, Google will utilise data for ad personalization. Please see Google’s Privacy & Terms page for more information on how Google uses your information.

Please contact us if you require any further information on the data acquired by these third parties or the way the data is used.


Link to Other Websites and Third Party?

Links to and from our partner networks’, advertisers’, and affiliates’ websites, as well as social networking platforms, may be found on our website. If you click on a link to one of these websites, please be aware that these sites have their own privacy policies, for which we take no responsibility or obligation. Please review their rules before providing any personal information on their websites.


How Do We Share Your Data?

We may share and disclose your personal data with the parties listed below:

  • if you have given us your consent. For example, if you have consented to receive marketing materials from third parties, or in relation to third parties’ (including co-branded or jointly promoted) products and services, we may pass your data on to the relevant third parties for the purpose of sending you such marketing communications.
  • To business partners, suppliers, sub-contractors, and other third parties that we use in connection with the operation of our business for the purposes set out in the table above in the section “How to Use Your Data”, such as: third-party service providers who supply IT systems and software as well as hosting for our website.
  • To process your payment to us, we use third-party payment processing providers like Paypal (please check PayPal’s terms and conditions). Your payment information is not saved by Yeadeals. Your payment information is given to the payment processing service you’ve chosen, which is bound by relevant rules and data protection legislation. Please refer to the relevant provider’s privacy policy for information on how they handle your personal data.
  • To give marketing and advertising services, as well as to provide services.
  • Third-party service partners who help us distribute and handle your e-gift card orders and payments.
  • Third-party service providers with whom we work to deliver things you’ve ordered and handle returns.
  • Third-party service providers who we hire to send e-mails and mail on our behalf, such as in response to incomplete orders or abandoned baskets, or marketing communications, as well as to offer data cleansing and marketing and advertising services.
  • Affiliate networks via which you have reached our website.
  • Analytics and search engine providers that assist us in the improvement and optimization of our website.
  • To any third party with whom we may sell, transfer, or combine parts of our company or assets. Alternatively, we may try to buy or combine with other companies. If our company changes hands, the new owners may continue to use your personal information in the same manner as described in this privacy notice.
  • To protect our customers, Yeadeals group companies, and website from fraud and theft, we may share personal data required for identity checks and personal data obtained from identity checks (including data relating to your age, name, and location), as well as account information, with other Yeadeals group companies and third-party organisations (including law enforcement agencies) involved in fraud prevention and detection and credit risk management. Please keep in mind that the other Yeadeals group companies and these third parties may keep a record of the information we give them for this reason.
  • We may share your personal data with fraud prevention and analysis service providers, to carry out fraud prevention checks on our behalf.
    We may also share personal data required for identity checks and personal data obtained from identity checks (including information about your age, name, and location), as well as account information, with organisations (including law enforcement agencies) involved in fraud prevention and detection and credit risk reduction. Please be aware that the information we transmit to these third parties for this reason may be kept on file by them.
    if we have a legal obligation to disclose or share your personal data; or if we have a legal obligation to disclose or share your personal data.
    Lawyers, bankers, auditors, and insurers who provide consulting, banking, legal, insurance, and accounting services are among our professional advisers.


Your Rights?

Under data privacy regulations, you have several rights. This includes the right to:

  • request access to your personal data
    seek rectification of your personal data
  • request deletion of your personal data
  • request limitation of processing of your personal data
  • request the transfer of your personal data
  • object to processing of your personal data

Below are brief descriptions of each of these rights. Please contact us at [email protected] if you desire to exercise any of these rights.

Making a Request for Access to Your Personal Information

You have the right to have a copy of the personal data we possess on you, as well as specific information about how we treat that data.


Requesting for Your Personal Information be Corrected

If your personal data is erroneous or incomplete, you have the right to have it corrected and updated. You can change your personal information at any time by going onto your account and changing your details immediately, or by writing us at [email protected]


Request for Reasuring Your Personal Data

This gives you the option of having Yeadeals erase your personal data if there is no compelling reason for us to keep it. Please keep in mind that we may not always be able to comply with your request for erasure due to legal reasons that will be communicated to you at the time of your request, if relevant.


Request Restrictions of Processing of Your Personal Data

In some circumstances, you have the right to request that Yeadeals pause the processing of your personal data, such as if you want us to verify the correctness of the data or if you have objected to our use of your data but we need to check if we have overriding legitimate grounds to do so. We are authorised to keep enough information about you if processing is restricted to ensure that the limitation is followed in the future.


Request Not to Transfer Your Personal Data

You have the right to a digital copy of your personal data, as well as the right to request that your personal data be transferred to another firm. Please keep in mind that this privilege only applies to automated data that you gave us permission to use or that we utilised to fulfil a contract with you.


Object to Process Your Persona Data

If we feel we have a legitimate interest in processing your personal data, you have the right to object to it being processed (as explained above). You have the right to object to the use of your personal information for direct marketing purposes. We may be able to show that we have compelling legal reasons to process your data that outweigh your rights and freedoms in specific circumstances.


Request Human intervention for Automated Decision Making and Profiling

When we use automated decision-making to handle your personal data, you have the right to seek human involvement. This type of processing is allowed when it is required as part of our relationship with you, if suitable protections are in place, or you have given your explicit consent.

Within one month, we will endeavour to respond to all reasonable inquiries. If your request is exceptionally difficult or you have made several requests, it may take us longer than a month to respond. We will alert you and keep you updated in this scenario. We may need to get further information from you to verify your identification and validate your right to exercise any of the above rights. This is a security step to guarantee that personal information is not shared with anybody who does not have permission to receive it.


Right to Lodge a Complain

Please contact us directly at [email protected] if you have any questions or complaints about how we treat your data. You also have the option of filing a complaint with the Information Commissioner’s Office (ICO) (the data protection regulator in the UK). We would, however, like the opportunity to address any issues before you notify the ICO, so please contact us first.


Changing of This Privacy Notice

This privacy notice may be updated from time to time. It is your responsibility to check any change to this Privacy Policy. We will make updates on our website, applications, or send you an email if there are any substantial changes.

How to Contact Us

We encourage your input and will gladly address any queries you may have concerned your personal information.

Please direct any questions, complaints, or requests for further information to our designated representative and Data Protection Officer, at [email protected]

About Yeadeals

We, YeaDeals, are an eCommerce site, offering a complete safe and secure online shop with your style.

Style never sleeps, and neither do we — we are open 24 hours a day, seven days a week, releasing always new goods to ensure you always have the most up-to-date trends for less. We make fashion accessible and enjoyable for all girls, so they may have the wardrobe of their dreams.

We adore your individualism even more than your fantastic style, and we want to help you flaunt it, do your thing, and look amazing while doing it. 

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